BACKGROUND

Indonesia, as any other Asian countries within the past decade has been made aware that creative and cultural industries is monumental in strengthening and enhancing economic development. Indonesia specifically, experienced ‘demographic surplus’ that is the population predominated by the working force from 20-40 years old. Such generation that usually being called ‘the Millenials’ were growing up with internet, digital media and networking sites. This generation produce, promote and consume digital media, and not suprisingly, use digital technologies and all sorts of social media networking to work and leisure.

Furthermore, Indonesian government, as well as other neighbourhood countries prioritises CCI (creative and cultural industries) as part of their economic, social and cultural policy. Singapore and Hong Kong as well as Malaysia for example, made CCI as part of their national policy. Cultural and creative industry (CCI for short), could be defined as industry based on creativity and intellectual capacity. CCI itself progressing impressively within the last decade with the emerging development of Internet and digital media.

Thus, this international conference would organised experts and academias as well as practitioners from multidisciplinary background to discuss the development of CCI in Asian region and how has digital media shapes, changes or transforms the way CCI is conducted, regulated and progresses in different parts of Asia.